The Closet Fashion Boutique | 2013
To deliver on high fashion customers expectations, The Closet created a unique brand that focuses on the mystery and boldness of Arab women. The launch ads were created to tell two stories written to captivate the imagination of our audience. 
The Girl and the Moon Notebook.
Following the launch of The Closet campaign, we created this limited Moleskine notebooks series; where we inserted the illustrated version of the story of the Girl and the Moon. This DM was distributed during the event featuring Cristian Siriano whom had custom designed the dress used for the photoshoot based on the same story.
Other ads and execution kept the same brand tone and were created as special executions for the launch of the new store.

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