Oman TV’s new identity embraces modernity with Omani flair. It reflects the evolving society through dialogue and openness.
Re-launching a national TV stations is a tough job at the best of times, especially when it comes as total refresh for the brands across TV stations and radio stations. The Omani Public Authority for Radio and Television brief was to bring to life a brand that reflects the ever-evolving nation, its people ambitions, and how it is embracing the future while staying true to its culture.
This projects involved many speciality, from branding, idents, studio design, On-air branding and was made possible through the partnership of TBWA\Zeenah and Perfect Accident teams. The work lasted for a period of over two years creating a new and contemporary brand identity, look and feel that the nation could be proud of. And they are.