Handball World Championship | 2014
Handball is a very demanding sport, yet it is still growing and yet to be of an equal fame of other main stream sports. To elevate the profile of the sport and the event in Qatar and the region, we focused on the 'Game of Fast' to portray all the passion that goes into the sport and showcase the experience lived while attending such events.
With the long time frame of the championship and to create a sense of urgency about the games and entice people to watch them live, we created commercials and print ads to launch the campaign.