Nutella Unica Jar – Celebrating regional diversity | 2019
The face of change, or the heir to a legacy. 
A pillar of tradition, or a celebration of individuality. 
Whatever your personality, one thing is certain.
There is only ONE, truly unique, you. 
Inspired from this beautiful human truth, the Nutella Unica jar concept was born. 
Using tailor-made patterns inspired by cultural motifs relevant to the region – from mandalas to mosaics and more – a million different Nutella jar designs were developed. 

Each one as unique as you are.
A true testament of Love from Nutella to the region diversity and a vibrant celebration of Nutella lovers and their colorful personalities, the Nutella Unica jars were launched in the GCC with a region-wide campaign.

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