When I look at the world through my lens, framing moments and places, I see the simple beauty in every day. This is where I find insights and inspiration for my work.
My passion for ideas drives me to find creative solutions to help clients strengthen their brands. Leading campaigns from planning to execution expanded my expertise into every aspect of brand communications.
I worked in design, digital, branding, and advertising in Beirut, Paris, Muscat, Doha, and Dubai on clients from different industries including telecoms, banking, FMCG, automotive, governmental, and technology. I gained my experience while bringing ideas to life for brands like Emirates, Standard Chartered, Shangri La, Cadillac, Audi, VW, Peugeot, du, Ooredoo, IBM, Kinder, Tic Tac, Ferrero Rocher, Raffaello, and Nutella.
Throughout my career, I have strived to give brands a purpose by embracing causes shared by their audiences with campaigns with a genuine human purpose like “Peace Day”, “Growing Bigger Hearts”, “Be Heard”, “Let’s Rise”, “Open Your Heart”, “Stand For Good”, “Digital Nation Africa”, and “Just Add Love” created for clients as diverse as Kinder, du, Omani Ministry of Health, IBM, and Nutella.
My work has been recognized internationally and won regional awards.
When not working, I would be reading, traveling, or taking pictures.
Experience Summary
2024 - Present / Snap Inc / Head of Creative Strategy, MENA
2021 - 2024 / Saudi Tourism Authority / Creative Studio Director
2018 - 2021 / Leo Burnett / Creative Director
2015 - 2018 / Havas / Creative Director2013 - 2015 / Leo Burnett / Creative Director
2012 - 2013 / TBWA\Zeenah / Creative Director
2006 - 2012 / Leo Burnett / Ass. Creative Director
2005 - 2006 / Ayam Creative / Creative Director
2003 - 2005 / NDU / Lecturer
2003 - 2003 / SFR, Innovation Lab / Project Manager
2001 - 2002 / Al Mohtaraf / Senior Designer
Awards & Recognitions
DUBAI LYNX / 1 x Gold / 2 x Silver / 3 x Bronze / 6 x Finalist
EFFIE MENA / 2 x Silver / 2 x Bronze / 11 x Finalist
MENA CRISTAL / 3 x Gold / 3 x Bronze
AD STARS / 1 x Finalist
CREATIVE BEHIND THE LENS / 2nd prize / 4th prize
FEATURED / Lüerzer’s Archive / Output Magazine
JURY / Loeries / New York Festivals / AdForum PHNX Awards / Ad Stars
OTHER COMPETITIONS /
MENA Digital Awards / Exotic Shanghai / Image et Mobilité / IBDAA Beirut
MENA Digital Awards / Exotic Shanghai / Image et Mobilité / IBDAA Beirut
Education & Certificates
MIT - Sloan / Approach to Design Thinking / 2017, Online (Emeritus)
Goethe Institut / Conflict Resolution / 2005, BEIRUT
ENSBA - ENST / Mastère Multimedia-Hypermedia / 2003, PARIS
Notre Dame University / BA in Graphic Design / 2000, BEIRUT
Collège Sainte Rita / Lebanese Baccalauréat / 1996, BEIRUT
Collège Saint Cyr / Brevet Français / 1993, FRANCE