The Cheer - Handball World Championship | 2014
Handball isn't very popular in Qatar. And as the host country, our client cannot promote its national team because that wouldn't be fairplay! So how to get Qataris interested in Handball?
Our solution was to create a cheer and launch it on National Day through radio, online videos, social media and print. Driving people to a website where a competition invited them to join the Cheer and share their version.
The Cheer was used by Qataris to cheer for their national team in every match they played. Boosting the Qatari national team all the way to the final!