The All-New GMC Sierra, Welcome to the City | 2014
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/63436391-725c-4943-b912-201b0293cf4e_rw_1920.jpg?h=17dbf0c9cd7dc4ab61eb34989acdb055)
In 2014, the All-New 2014 GMC Sierra was due to be launched. The Sierra is an iconic car that is loved by Qataris. Hence, the introduction of the 2014 model was a great opportunity to build the Sierra image as a car that is more than just a powerful SUV designed for the desert and off-road terrain.
The Sierra is a capable car, a vehicle designed for off-road and the harshest terrains. So when it comes to the city, it has a different perspective on things.
In contrast with the strength boasting tactical ads, the idea was to use the new features to strengthen the image of the all-new 2014 GMC Sierra as a better fit for the city while exploring the city through a twist on the new urban-friendly features.
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/ad010936-6163-474f-85e7-146af01fd404_rw_1920.jpg?h=f3194b626064fbbb8f871e29669fd42c)
Football | Forward Collision Alert
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/1f7c4494-1087-47a7-9ec2-4376e4c8fa2b_rw_1920.jpg?h=9b11805da95d2b64d25c90c34fb5c672)
Jackhammer | Silent Interior
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/f6f0bcb2-3062-45a0-927b-8bf80ee5a8b3_rw_1920.jpg?h=5d505fc956094cea5fe3872c708b0d3b)
Traffic Light | Intelligent Brake Assist
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/26f9b159-7cb3-451d-a4a4-29be0c215f9b_rw_1920.jpg?h=bc76b1ba8e1792901a337fb8a8504e3f)
Lamp Post | Rear Vision Camera
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/3abb7778-dc27-475a-9d03-83f6376a37c7_rw_1920.jpg?h=d6d2b5524dfd5f3a8d9471dd371818b3)
Taxi | Driver Alert Technologies
![](https://cdn.myportfolio.com/43e5ce94-1c77-42dc-8026-662e5da48a27/4710381f-2fdd-4a9d-8d16-0f5e9315e002_rw_3840.jpg?h=738536b4e3cb10c687b87922749cfcfc)
The tactical layouts of the launch campaign.